Why Don't People Shop Around for Funeral Directors?

March 2025

When it comes to major life decisions—buying a car, booking a holiday, or even choosing home insurance—most people take the time to compare options, ensuring they get the best value, service, and fit for their needs. Yet, when arranging a funeral, this approach often goes out the window. According to recent research, only 21% of people look at more than one funeral director before making a decision. But why is this the case? And why is it so important to compare?

In this blog, we’ll explore the common reasons people don’t compare funeral directors, bust the myths that prevent families from making informed choices, and explain why finding the right provider matters. If you’re planning a funeral, The Farewell Guide can help you navigate the process with clarity and confidence.

Why Do People Avoid Comparing Funeral Directors?

1. “It Feels Distasteful”

One of the biggest reasons people don’t compare funeral directors is the belief that it’s somehow inappropriate or disrespectful. Many assume that questioning costs or considering different providers is insensitive during such an emotional time.

The Reality: Funeral planning is one of the most significant financial and emotional decisions a family will make. Taking the time to find the right funeral director isn’t disrespectful—it ensures that your loved one gets the service they deserve, tailored to your wishes and budget. Just as you would carefully choose a wedding venue or a care provider for an elderly relative, it makes sense to select a funeral director who aligns with your values.

2. “There’s No Time to Compare”

Another common misconception is that funerals must be arranged immediately, leaving little room for comparison.

The Reality: While funerals do need to be arranged relatively quickly, there is usually more time than people realise. In most cases, it takes several days to finalise arrangements, giving families the opportunity to contact multiple providers. Even if the death was unexpected, most funeral directors will understand if you need time to explore options. The Farewell Guide provides an easy-to-use platform to compare local funeral directors, helping you make a confident choice without feeling rushed.

3. “All Funeral Directors Are the Same”

Many people assume that all funeral directors provide the same service at roughly the same price, so there’s no real benefit in comparing options.

The Reality: Funeral directors can vary significantly in terms of services, pricing, and approach. Some offer a highly traditional experience, while others focus on more modern or bespoke ceremonies. Some may include additional fees that others do not. Without comparing, families risk paying more than necessary or choosing a provider who doesn’t align with their wishes.

The Farewell Guide helps families understand these differences by offering a clear, side-by-side comparison of funeral directors, ensuring that you find the right fit for your needs.

4. “Talking About Money Feels Wrong”

Funerals are deeply emotional events, and many people feel uncomfortable discussing costs at such a sensitive time.

The Reality: While it’s understandable to focus on honouring a loved one rather than finances, the reality is that funerals can be expensive. According to SunLife’s 2024 Cost of Dying report, the average cost of a basic funeral in the UK has risen to £4,285, with the total cost of dying now reaching £9,797. Comparing options ensures you’re not overpaying and helps you find a service that aligns with your budget.

At The Farewell Guide, we believe that everyone should have access to transparent pricing and clear service details. Our platform makes it easy to compare funeral directors and find an option that works for you, without the stress of unexpected costs.

Why Comparing Funeral Directors Matters

1. Not All Funeral Directors Meet the Same Standards

Unlike many professions, funeral directors in the UK are not subject to mandatory regulations or a single governing body. While organisations like the National Association of Funeral Directors (NAFD) and the Society of Allied and Independent Funeral Directors (SAIF) set voluntary industry standards, membership is optional. This lack of regulation means there can be significant differences in professionalism, transparency, and service quality between providers.

By comparing providers, you can check reviews, ask questions, and ensure you choose a funeral director who meets high standards of care.

2. Costs Can Vary Significantly

Funeral costs aren’t regulated in the UK, meaning prices for the same services can vary widely between providers. One funeral director may charge £3,000 for a basic package, while another in the same area may charge £5,500 for a similar service.

By using The Farewell Guide, you can compare funeral directors in your area, ensuring you’re getting a fair price without hidden fees.

3. Personal Fit Matters

Funeral directors have different approaches, personalities, and styles of service. Some are warm and compassionate, taking extra time to guide you through the process, while others may be more business-like and direct. The right funeral director should make you feel comfortable, supported, and listened to.

By comparing providers, you can find someone who aligns with your needs, whether that means a traditional approach, a more contemporary farewell, or a highly personalised send-off.

4. More Choice Means a More Meaningful Funeral

Many families don’t realise just how much flexibility they have in planning a funeral. Options range from direct cremations to eco-friendly burials, themed ceremonies, and intimate home-based memorials. Some funeral directors specialise in specific services, such as woodland burials or religious ceremonies, while others focus on affordable, no-frills funerals.

By exploring different providers, you can ensure your loved one’s farewell is exactly what they would have wanted.

How The Farewell Guide Can Help

At The Farewell Guide, we believe that everyone deserves a meaningful, affordable, and stress-free farewell for their loved one. That’s why we provide a simple way to compare funeral directors, helping families make informed choices.

What We Offer:

✔ Compare funeral directors side by side, including services, pricing, and customer reviews.

✔ Transparent pricing so you know what to expect upfront.

✔ Helpful resources and guides to navigate funeral planning with confidence.

✔ Support in finding the right fit—whether you need a traditional service, an eco-friendly option, or a budget-friendly choice.

Instead of feeling pressured to make a rushed decision, you can take your time, explore your options, and ensure your loved one gets the send-off they deserve.

Final Thoughts: Take the Time to Compare Wisely

While it may feel uncomfortable or unnecessary at first, comparing funeral directors is one of the most important steps in planning a funeral. It ensures that you receive the right service at the right price and that your loved one’s farewell is handled with care and respect.

At The Farewell Guide, we’re here to make this process easier for you. By providing clear comparisons, transparent pricing, and valuable resources, we help families make informed decisions with confidence.

Need help choosing a funeral director? Visit thefarewellguide.co.uk today to compare services and find the best fit for your needs.